Together, We Broke Records and Made Florida Tourism #1
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Our collaborative efforts have led to some incredible milestones, reinforcing the Sunshine State's status as a top global destination. Thanks to our hard work and dedication, we were able to welcome a record-breaking 143 million visitors in 2024.
These visitors helped to support 2.1 million jobs across the state and contributed an astonishing $127.7 billion to Florida's economy. With $359 million in daily visitor spending, we maintained our position as the #1 domestic market share in the U.S. at 15.5%.
Thank you for everything you do to keep Florida's tourism industry thriving. Together, we shine brighter. |
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September Press Release Topics
VISIT FLORIDA writes and publishes press releases for key domestic and international markets. Partners can be considered for inclusion in our upcoming press releases by submitting relevant information on the topics below by September 19. We only need a short paragraph and an image (if available). See an example of how your submission will be incorporated into one of our press releases.
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What's New in 2026
Submit info on new hotels, restaurants, experiences, tours & more throughout the Sunshine State to put on visitor's radars for 2026 getaways. |
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Shop Until You Drop
Ahead of Black Friday, help visitors discover the best shopping destinations in Florida that make holiday browsing and buying an experience in itself. |
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Holidays in Florida
Help visitors experience the magic of Florida this holiday season with family-friendly events, festive lights, fall harvest fun, and coastal holiday cheer. |
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Virtually Attend Skift Global Forum
As a part of your VISIT FLORIDA Partnership, Marketing Partners can virtually attend Skift Global Forum (Sept 16-19) for free. Create a Skift account through VISIT FLORIDA then register below.
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Demand for Live Sports Surges
According to Bank of America, consumer demand for live entertainment ─ especially sports ─ has surged since the pandemic, with attendance well above 2019 levels and spending up by 25%.
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Webinar: Simple AI-Powered SEO
Learn how to easily use AI in practical, measurable ways in this live webinar. See real examples of how AI tools are helping search visibility, content development, and reporting all while keeping you in the driver’s seat.
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I-75 Welcome Center Fall Showcase
This year's I-75 Fall Showcase will take place on Halloween! Share an 8'x2' table with an industry member and bring giveaways, coupons, brochures, characters, and specials to interact directly with visitors.
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Florida Zoom Backgrounds
Bring a touch of Florida's sunshine to your next meeting! Our new collection of Sunshine State photos are perfect for adding a scenic virtual background to your Zoom or favorite screen-sharing application.
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Canada Sales Mission
Join our Canada Sales Mission in Vancouver, where you'll get to network with and train vetted travel agents. The sales mission also includes participation in the Travel Market Report Conference/Tradeshow.
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Orlando Ranked the No. 3 Happiest Holiday Destination in the World
Forbes has named Orlando the number 3 Happiest Holiday Destination in the world for 2025 and is the only U.S. destination in the top 19. Analyzing 47 cities across five science-backed factors—sunlight, sleep quality, healthy food, green space, and walkability—each weighted evenly to form a total happiness score out of 100.
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