AI Class - MC Dept of Tourism

Good afternoon tourism partners – hope your New Year is off to a great start.

The Martin County Tourist Development Council and Martin County Office of Tourism & Marketing recently launched a brand-new, 3-part digital training series called “Unlock the Power of A.I. For Your Business.” The best part? It’s completely free via Zoom for all tourism-facing businesses based in Martin County!

Thanks to all who tuned in to the first session on Monday, January 5. If you missed it during the post-holiday shuffle, don’t fret!

You can watch the hour-long recording here: “A.I. Foundations” (for the clearest picture, make sure your YouTube video quality is set to 1080p).

There’s still time to register for the next two sessions: “A.I. Live Lab” on Monday, January 19 and “A.I. Update and Office Hours” on Monday, January 26. Details on the program and upcoming sessions can be found in the e-blast below.

To register, simply sign up here. Future recordings will only be shared with those registered. And as always, feel free to ping us with any questions or issues.

My best,
Ian

Ian Centrone
Deputy Tourism Director
Martin County Office of Tourism & Marketing
County Administrative Center
2401 S.E. Monterey Road
Stuart, Florida 34996
icentrone@martin.fl.us
Office: (772) 320-3157
Cell: (772) 361-2276

Curious How A.I. Can Help Your
Business Succeed?

✅

The Martin County Office of Tourism & Marketing is working with Miles Partnership to launch a free, three-part virtual training all about artificial intelligence - designed specifically for our tourism-facing businesses in Martin County.

Whether you’re curious about A.I. or ready to start using it to improve your marketing, customer service, or operations, this program will give you practical tools you can start implementing right away.

About the Series
🌟

This training program delivers both the strategic context and hands-on experience you need to confidently apply artificial intelligence in your business. Over three 60-minute sessions, you’ll learn how A.I. works, explore different A.I. tools, and get personalized guidance from leading industry experts.

Session 1: A.I. Foundations
🛠️

Kick off the series with a clear, accessible overview of the A.I. landscape:
• How A.I. technologies work
• What they’re great at (and their limitations)
• Where A.I. fits into tourism and small business operations
• Strategic considerations before adopting new tools

Session 2: A.I. Live Lab
🧪

See A.I. in action! This live demo session walks through curated tools selected for real-world relevance to Martin County businesses, covering:
• Content generation
• Image editing
• Data insights
• Sentiment monitoring
• And so much more

Session 3: A.I. Update and Office Hours
💬

This interactive session starts with a quick look at what's new in A.I. Then Miles Partnership's A.I. experts will host open office hours where you can:
• Submit your specific questions ahead of time
• Receive mini-demos tailored to real-life use cases
• Ask anything related to A.I. during the live Q&A

When Is It?

🗓️

Session 1: Monday, January 5
Session 2: Monday, January 19
Session 3: Monday, January 26

All webinar sessions will begin at 12 p.m. EST and will conclude by 1 p.m. EST.

What’s Included?

📦

• Session titles, descriptions, and webinar links for easy distribution
• Three live one-hour online webinars
• Supplemental resources (templates, frameworks, tools, etc.)
• Recordings of all sessions for local redistribution
• Unlimited attendance for Martin County tourism partners

Who Can Attend?

🎟️

All tourism-facing businesses (large or small) located in Martin County
are invited to join this innovative series, but participation
is limited to those within Martin County.

Think: lodging properties, restaurants, boutiques, tour operators,
attractions, cultural organizations, etc.

How Do I Sign Up?

💻

Register by clicking the button below and completing the registration form. Feel free to forward this email to colleagues and encourage them to register too!

CLICK HERE TO REGISTER

Frequently Asked Questions

🤔

Do I have to participate live?

These sessions will be offered live over Zoom, so registered attendees should strive to participate in real-time. However, webinar recording links will be shared after each session, so if a conflict arises, you may go back and watch a session at a later time.

Do I need to watch every session in order?

Yes, the chronological order of topics was intentionally designed, so please watch Session 1, then Session 2, then Session 3.

Can my colleagues also register, or is it one person per business?

Multiple people from the same business/organization can sign up to participate. We just ask that each participant registers using their own email address.

How much does this program cost?

Nothing! The total cost is covered by the Martin County Office of Tourism & Marketing and the Tourist Development Council, so it is completely free for all Martin County participants.

If you have any other questions or issues registering, contact us directly at info@discovermartin.com